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CASE STUDY · LOCAL SEO · FLORIDA, USA
Local SEO case study: page 1 in Florida for a cleaning company in one month
A residential and commercial cleaning company in Florida. The goal was fast local visibility on the searches that bring a booking — not a twelve-month content plan.
LOCAL SEO
ON-PAGE SEO
TECHNICAL SEO
BACKLINKS
Project facts
AT A GLANCE
Position 6
"Cleaning Service in Florida"
Google SERP
111
Organic visits / month
SEMrush
84
Organic keywords
SEMrush
242
Backlinks
SEMrush
Every number on this page names the tool it came from.
The brief
Local service businesses do not need a national strategy. They need to appear when someone two suburbs away searches for the job, today.
That narrowed the work to the Orlando and wider Florida cleaning terms with real intent behind them, and to the technical and on-page issues stopping the site from competing on them at all.
Where it ranks
The site sits at position 6 on page 1 for “Cleaning Service in Florida”, above established local competitors — inside the first month of work.
[ Figure: cs4-bigbang-fig1-serp-position-6.png — Fig. 1 — Google results page, position 6 ]
The account, after one month
- Authority Score 8
- Organic search traffic 111 a month, up 7.8%
- 84 organic keywords
- 242 backlinks from 49 referring domains
An authority score of 8 is a young domain. Ranking a young domain locally is a different job from ranking an old one nationally — it leans much harder on relevance and on-page work.
[ Figure: cs4-bigbang-fig2-semrush-domain-overview.png — Fig. 2 — Domain overview, SEMrush ]
[ Figure: cs4-bigbang-fig3-organic-traffic.png — Fig. 3 — Organic traffic trend, SEMrush ]
[ Figure: cs4-bigbang-fig4-organic-keywords.png — Fig. 4 — Organic keyword growth, SEMrush ]
The keyword cluster
Positions recorded in SEMrush. These are the searches a Florida customer actually types.
- cleaning services orlandoPosition 6
- cleaning services in floridaPosition 5
- cleaning services orlando flPosition 6
- house cleaning orlandoPosition 4
- house cleaning services orlandoPosition 4
The cluster moves together. Once one city-plus-service phrase lands, the variations tend to follow.
[ Figure: cs4-bigbang-fig5-keyword-positions.png — Fig. 5 — Keyword positions, SEMrush ]
What I worked on
- Find the most profitable keywords
- Recheck the competitors
- SEO audit
- On-page SEO
- Technical SEO
- Page speed optimisation
- High-quality backlinks
- Weekly and monthly reports
What I would tell a similar business
- City plus service is the whole game locally. Write a page that earns it.
- A new domain is not a blocker for local terms. It is a blocker for national ones.
- One month gets you visibility. Keeping it is a longer conversation.
- Ask for the ranking screenshot. Any consultant can show you a traffic graph.
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