Technical SEO Is Not a One-Off Project
Most technical problems are not introduced by an SEO. They are introduced by a deploy, a plugin update, or a new template. That is why the check has to repeat.
Your Landing Page Is Costing You More Than Your Bids
Most accounts I look at are not losing money in the auction. They are losing it in the twelve seconds after the click.
Most SEO Audits Are Too Long to Act On
A 90-page audit is a document. A list of eight things to fix this month is a plan. Here is how I decide what actually goes in an audit.